Wirral-based multi-award-winning fragrance brand Owen Drew celebrates release of fifth fragrance “Blush” to its Eau de Parfum collection with summer-themed charity garden party.
Putting Wirral firmly on the perfumery map, the Wallasey-born founder, Drew Cockton, designed BLUSH during a visit to the Provençal town of Grasse, the perfume capital of the world and home of the most prestigious perfume houses, where Gabrielle ‘Coco’ Chanel designed her infamous No.5 scent.
Blush is an invigorating summer perfume that transcends Covid traffic light systems to evoke the reminiscences of holiday soirees and is a day-to-evening alternative to the original classic Owen Drew scent.
The perfume contains sweet floral tones with top notes of freesia, violet, pink pepper, gardenia and tomato leaves. The harmonic middle notes of lily, jasmine, rose, orris, osmanthus and cyclamen support the ensemble while resting on a sumptuous base of musk, precious woods, amber, orchid and plum.
A celebration of summer, it’s a delightful companion for your suitcase or else it slips into your handbag for a stealthy top-up between lunch and evening,
And what better way to welcome a summer fragrance than with a garden party decorated with 14-foot pink blossom trees and pink flowers to match the eye-catching Owen Drew branding?
Heatherfield House was indeed the place to be weekend for Wirral dwellers: a Victorian villa on the outskirts of Claughton with a large rear walled garden and home to Drew.
(Above, from left to right: Michael Skeggs of Owen Drew, Holly Clark of Be Well Learning, Drew Cockton of Owen Drew, Nikki Parry of Be Well Learning)
Upon arrival, the 250 guests were welcomed with organic Prosecco and spoiled with a stylish gift bag containing Owen Drew handmade soaps. Entertainment followed from The Voice contestant and singer, Andy Otley and DJ 'Chicks with Decks'.
The launch, sponsored by Dr Emma McKay of Cosmetic Perfection, raised £4,000 for Age UK and The Clatterbridge Cancer Charity.
(Above, from left to right: Dr Emma McKay of Cosmetic Perfection & Drew Cockton of Owen Drew and Heatherfield House)
Commenting on the success of the garden party, Drew said, “After almost 18 months of lockdown, it was wonderful to be able to welcome people to my home to raise funds for these amazing causes. Dr Emma McKay of Cosmetic Perfection was instrumental in making the event a possibility so I am hugely grateful to her. Thank you to everyone who attended and for the incredible generosity shown by everyone on the day.”
Owen Drew began as a passion project for the then financial services CRM manager, when he was frustrated by the ugly black marks his much-loved scented candles were leaving in his spotless kitchen. So successful was his mission, he soon left his lucrative career behind and risked all to bring a vegan, paraffin-free wax alternative to the world – as far as United Arab Emirates and even Australia.
Then in 2020 came a candid pitch to the BBC’s Dragon’s Den, which won the hearts of the dragons, and crucially, a £50,000 investment from Touker Suleyman for a 30% stake in the business.
Following on from this significant cash injection, Owen Drew has gone from strength to strength, now being stocked in over 40 UK outlets and expanding its product portfolio into perfumes and latterly, a Provence Rose wine - which also delighted guests at the garden party all day long with its crisp, citrusy notes.
Blush is set to be the scent of the Wirral and beyond this summer and is now available to buy in-store and online.