We know that a lot of you loved the designs we have had over the years, from the rose gold and electric blue candles in 2018, to the deep purple bags with gold ribbon for Christmas of the same year. We also know that it was our baby pink branding (introduced in early 2019) with which we have become synonymous. And to be fair, we loved them too! But the truth is that a clear and concise brand identity has always been lacking and was needed to convey the ethos of what drives us at Owen Drew.
As many of our customers know, Owen Drew found its genesis at the kitchen table in the summer of 2016, initially as a creative outlet and hobby for Drew and was never intended to become the business it has become today. Neither Drew or Michael have any real branding, design or marketing experience and by their own admission, have been ‘winging it’ and making things up as they went along.
After receiving £50,000 investment from Touker Suleyman on BBC Dragons’ Den in 2021, the first task we undertook was to engage the services of a London based creative agency to redesign and reconfigure the entire brand. A total of three concepts were created for the new Owen Drew, all of them being very different, but it was the final iteration which received unanimous approval from Drew, Michael and of course Touker’s team.
“We love the designs because they express the pure nature of our products and communicate the sense of calm peacefulness they inspire”, Drew explains.
And just like our products, the new branding contains only what is absolutely essential, its minimalist expression evoking the ‘Less is More’ maxim that defines contemporary elegance.
Its pared back style, nature-inspired colour palette and refined typography combine to create a unique and consistent brand character that conveys the honesty, purity and integrity of our products and a sense of understated luxury that fits well with modern homes and lifestyles.”
We hope you love it all as much as we do!